Madras Auto Service Since 1931

We blend a century-old legacy of trust and excellence with innovation in the automotive industry. As part of the prestigious TSF Group, we provide a wide range of high-quality automotive parts and services, tailored to meet the evolving needs of our customers across India. Join us on a journey where tradition meets the future.

About TSF Group

With a legacy spanning over a century, the TSF group’s interests span the automotive and financial services sectors. Companies promoted by the TSF group have combined revenue of more than Rs. 21,000 crores, 42,000 employees, 1,200 branches, and 36 factories.

 

In the automotive industry, the TSF group operates across segments from component manufacturing, parts distribution, vehicle dealership and vehicle financing. The group serves marquee customers across the globe and is known for high quality design-led manufacturing. The TSF group companies are market leaders in their segments and include Brakes India, Wheels India, Axles India, Turbo Energy, IMPAL, Madras Auto Service, and Sundaram Motors.

In financial services, the TSF Group promoted Sundaram Finance (founded 1954), one of the most respected names in the NBFC sector, with interests in automotive lending, general insurance, housing loans, and asset management. The financial services business has more than Rs. 50,000 crores in assets and a further Rs. 56,000 crores in assets managed.

The TSF group comprises the T.S. Santhanam branch of the erstwhile TVS group and continues the tradition of Trust, Value and Service that the group has been known for this past century.

20K

Dealers

30K

SKUs

700+

Employees

Get closer with MAS

Madras Auto Service, a division of Trichur Sundaram Santhanam and Family Private Limited, epitomizes automotive excellence with a century-old legacy. Backed by the TSF Group, we’re renowned for high-quality components and unparalleled service. Explore our wide range of products and experience the trust, value, and service that define us

Our Vision

To be the premier choice for automotive solutions nationwide, delivering genuine products, personalized service, and unwavering transparency.

Our Mission

Bridging customer needs with genuine products, evolving into a comprehensive solution provider, expanding nationwide reach, ensuring transparency, and delivering personalized service.

The Founding Story: A Legacy of Vision and Determination

  • 1911: Inception and Pioneering Spirit

    Established in 1911, TVS initiated its journey with a dedication to excellence, pioneering passenger bus and freight services with a focus on punctuality and reliability.

  • 1931: Expansion and Diversification

    In 1931, MAS diversified into vehicle dealership, parts distribution, and automotive component manufacturing, positioning itself as an industry leader in operations and maintenance.

  • 2022: Transformation and Continuity

    Undergoing a transformative de-merger in February 2022, MAS continues its legacy under Trichur Sundaram Santhanam and Family Private Limited, reinforcing its commitment to innovation and customer service.

  • Present: Nationwide Presence and Growth

    With 75 branches nationwide, MAS has expanded its footprint across the length and breadth of the country. Strong presence in southern, western, and northern regions, serving diverse customer needs. Continues to evolve and grow, setting new benchmarks for service excellence and customer satisfaction.

Our core values​

Service Orientation

Our commitment to service excellence is woven into every aspect of our operations. We prioritize responsiveness, reliability, and going above and beyond to ensure our customers receive the highest quality service.

Motivation & Teamwork

We foster a collaborative environment where our employees are empowered to contribute their ideas and expertise. Through open communication and shared goals, we work together to drive innovation and achieve success.

Customer Satisfaction

Delivering exceptional customer experiences is at the heart of our business. We strive to understand our customers' needs and exceed their expectations with tailored solutions and attentive service.

Integrity

Unwavering integrity underpins all our actions. We hold ourselves to the highest ethical standards, acting with honesty & accountability

Employees Satisfaction

Our employees are our most valuable assets. We create a supportive and inclusive workplace that nurtures professional growth, recognizes achievements.

Building Trust

Integrity and transparency are fundamental to our business practices. We cultivate trust by adhering to ethical principles, delivering on our promises.

Our Initiatives

Expanding Footprints Nationwide

MAS extends its reach across South, West, and North India, serving 20,000+ customers with OEM products and services

Customer-Centric Innovation

Embracing a customer-centric approach, MAS focuses on processes for optimal results, ensuring unparalleled service delivery

Employee Empowerment Initiatives

From implementing dress codes to setting up a Parts Training Academy, MAS prioritizes employee skill enhancement and engagement

Technological Advancements

Leveraging in-house IT services and mobility solutions, MAS undergoes extensive digitization, enhancing customer service and field staff efficiency

Commitment to Excellence

MAS implements 5'S Process, emphasizing work discipline, compliance standards, and continuous improvement

Fostering a Motivated Workforce

Engaging employee engagement programs, including motivation and rewards, fuel MAS's commitment to a culture of excellence and growth

Our numbers talk
Get closer with our team

Meet with our executive team

Cedric Matthews

Cedric Matthews

CEO & Founder

Carmen Reyes

Carmen Reyes

CTO & Co-Founder

Angela Briggs

Angela Briggs

Chief Financial Officer

Wilmot Elledge

Wilmot Elledge

Chief Revenue Officer

Gary Hart

Gary Hart

Chief Product Officer

Lane Mcgee

Lane Mcgee

General Counsel

Alvin Eland

Alvin Eland

Head Of Business

Eda Barlow

Eda Barlow

Chief of Staff

Get closer with our team

Meet with our executive team

Mr. Ram Santhanam

Mr. Ram Santhanam

Chairman

Mr. Ananth Ramanujam

Mr. Ananth Ramanujam

Director

Mr. Sharath Vijayaraghavan

Mr. Sharath Vijayaraghavan

President

Mr. Gopal Maloo

Mr. Gopal Maloo

Executive Vice President